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Jumia empowers Nigerian women
« on: 11:26 AM, Jun 18, 2019. »



Jumia empowers Nigerian women

In a bid to deepen eCommerce penetration in Nigeria, Jumia has decided to empower resident in Lagos through the company's Women & Youth Empowerment Programme, created to provide training and support to young women and youth seeking to expand their sources of income. The pilot phase of the empowerment programme was launched on  Friday 14th […]


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In a bid to deepen eCommerce penetration in Nigeria, Jumia has decided to empower resident in Lagos through the company's Women & Youth Empowerment Programme, created to provide training and support to young women and youth seeking to expand their sources of income.





The
pilot phase of the empowerment programme was launched on  Friday 14th June 2019, at the Jumia
Experience Centre in Yaba, Lagos. According to Jumia, the programme is aimed at
bridging the widening unemployment gap among the youth in the country.





 When
women are empowered, families are also empowered. This empowerment programme
aligns with Jumia's mission of improving the everyday lives of Nigerians,   said
Chief Executive Officer of Jumia Nigeria, Mrs Juliet Anammah.





Meanwhile,
Mrs Esther Olusanya, a full time housewife and Mrs Omoboanle Ajala, a local
tailor in Agege suburb of Lagos, were among local women who attended the
programme. The two nursing mothers described the initiative as an   excellent
supplement for women looking to make extra income to support their families,
while helping others save time and save money on Jumia  .





One
of the facilitators of the programme, Jumia's Head of Growth Marketing, Mr
Olusegun Martins, stated that   beyond empowering women, the programme has a
long term goal of helping consumers understand how to benefit from online
shopping, especially among rural dwellers  . He encouraged the participants to
leverage the programme to support themselves.


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